Amsterdam based creative director and fashion designer, I pride myself as a blend of different temperaments and cultures.
I am driven by curiosity and a love for continuous growth, and I approach fashion as a dynamic and evolving journey. Creativity for me is not just a skill, it's an essential part of who I am. I thrive on challenges and am always eager to learn and expand my perspective, exploring the intersections between design, marketing, art direction and tech.
I am passionate about innovation and sustainability, and I believe that thoughtful, forward-thinking design has the power to shape a better future for the industry. With a natural inclination for movement and development, I always seek out opportunities that push boundaries and open new ways of thinking.
When I am not breathing fashion and design, I love to travel, explore, discovering cultures and sensations through food and visit museums and cultural events.
Guided by deep love for fashion, materials, and visual storytelling, I am hands on fashion design creative with multidisciplinary experience and specialist in fashion collection design, visual identity, and concept development.
I have strong design sensibility and an instinct for visual harmony, and I am very passionate about merging creativity with strategic thinking, to reimagine brands and craft cohesive, forward-thinking collections.
My strength lies in building creative strategies grounded in market insight, brand DNA, and a solid business foundation.
Having a wide international network of designers, manufacturers, and artists, I work in a collaborative way across disciplines to push brands into bold, relevant, and future-facing territory.

With over 20 years of experience in fashion design and creative direction, I have lead design teams and shaped collections for global brands such as Calvin Klein, Massimo Dutti and Tommy Hilfiger. A passionate and versatile creative strategist, I thrive on a blend of a deep appreciation for timeless design with contemporary innovation. I bring vision, strategy, precision, and originality to every collection, and a strong command of the entire design and production process.
KEY SKILLS:
Creative & Technical: Trend Forecasting, Conceptual Design, Multi Product, Sustainable Materials
Leadership & Management: Team Development & Mentoring, Strategic Vision, Cross- Functional Collaboration, Brand Positioning

Brands

Até Studio 2025
Founder

Creative Consultant 2024-2025
Brand Strategic Vision and Creative Direction

Calvin Klein Jeans 2017-2024
Design Vision and Strategic Collection Build up

Massimo Dutti 2015-2017
Creative knitwear design with technical expertise

Tommy Hilfiger 2007-2015
Design relevance and cohesive multi-product collections